Senior Associate, Brand Strategy
Valerie is a dynamic thinker with a love for helping clients innovate and pivot their brand platforms, offerings and tools to meet—or create—shifts in the culture, category narratives and new demands.
Fluent in several languages and an explorer at heart, she gets inspiration and perspective from people and places all over the world—especially Spain, where she spent the first half of her life.
- In your own words, what do you do at Lippincott?
I help clients envision, create and sustain names, systems and narratives that make it easy to live their brand.
- For you, what makes Lippincott a special place to work?
The powerful combination of big picture thinking with rigorous detail, and clients and colleagues who are always thinking ahead.
- If you weren't in this profession, what would you be?
An interior designer or author of children's books.
We’re the hearts and minds behind some of the most recognized graphic designs, admired brands and new/defining consumer experiences.
- What is a little-known fact about Lippincott?
We’re the hearts and minds behind some of the most recognized graphic designs (Coca-Cola ribbon), admired brands (Southwest) and new/defining consumer experiences in finance (Marcus), healthcare (Humana) and retail (eBay).
- Do you have a mantra or a favorite quote?
“You can't use up creativity. The more you use, the more you have.” —Maya Angelou
- Being a Lippincott’er means ________?
Can-do thinking and solutions that work.
- Who would you change places with for a day?
Amanda Gorman and Stephen Colbert.
B.A. Art History and French Literature, University of Michigan
Founder, Brand Strategist & Cultural Reconographer, Owler LLC
Innovation Strategist, Clark McDowall
Sr. Naming & Verbal Identity Consultant, Interbrand