Senior Partner, Brand Strategy and Director of Middle East
With over 15 years of consulting experience, Tarek leads Lippincott's strategy in the Middle East region.
In addition to advising clients on how to grow their brands and reimagine their customer experience, Tarek is passionate about instilling his colleagues at Lippincott with a deep understanding of the local and regional context.
- For you, what makes Lippincott a special place to work?
There are very smart and creative people in many consulting firms, but I think what makes Lippincott a special place is how the firm enables, encourages and empowers its smart people. You know how everyone says “clients first"? At Lippincott, I feel there is another perspective, which is “team first,” and the rest will fall into place. In the consulting world that is unheard of.
- Which projects have been the most meaningful to you and why?
Those that contribute to transforming people’s lives. We are fortunate in the Middle East to be working on large-scale public-sector transformations that have a positive impact on people's experiences, be it their travel, lifestyle, education or community.
What makes Lippincott a special place is how the firm enables, encourages and empowers its smart people.
- What gets you out of bed in the morning?
Most of the time it's my 3-year-old boy who is overly excited that its morning (6:30 am!) and everyone should get up and play with him. The other thing is my daily 40km cycling session on my road bike, followed by coffee.
- What did school actually teach you?
Going to grad school in Boston taught me to surround myself with people who are smarter and more intellectual than I am, and it will rub off, uplift you and make you more curious.
MBA, Boston University
B.S., Medical Laboratory Sciences, American University of Beirut
Group Director, Fjord Middle East
Associate Director, Accenture Middle East
Managing Partner, FUNCIONA
Managing Director, Siegel & Gale Middle East
Tarek has spoken at events including "Rethinking Entrepreneurship and Ecopreneurship" at American University of Dubai, 6th Annual Middle East Retail Banking Forum, Dubai Simplicity Index / Dubai Eye Radio Interview, Retail in the Age of Experience @ Gitex, Fjord Trends in 2018 and 2019, Future Design Careers at the Dubai Institute of Design and Innovation Arab Youth Center, Youth Innovation Summit 2019, Accenture Innovation Summit, UAE, and more.