시니어 파트너, 혁신
A best-selling author and global innovation authority, Taddy drives growth through new product development and systematic improvements to innovation processes.
He has collaborated with Harvard Business School’s Clayton Christensen for the last 20 years. Their latest endeavor and best-selling book, “Competing Against Luck,” digs deep into the science of innovation and the theory of Jobs to be Done.
- What did school actually teach you?
That the most valuable lessons occur outside the classroom.
- Do you have a mantra or a favorite quote?
“Fortune favors the bold.”
- What is your favorite art movement?
The Italian Renaissance for showing us the transformational power of beauty and ideas.
Being a Lippincott’er means doing what I love everyday with people I learn from constantly.
- Have you made any significant left turns, u-turns or corkscrews in life?
After I finished business school I moved to Chile — with no Spanish or job. It was the best decision I have ever made.
- Who would you change places with for a day?
- What’s your favorite breakfast food?
M.B.A., Harvard University
B.A., Yale University
SVP Innovation and Global Leader, Breakthrough Innovation Project, The Nielsen Company
COO, Meteor Technologies
CSO, The Advertising Research Foundation
Co-author of the bestseller, “Competing Against Luck” with Clay Christensen
Frequent writer and contributor in publications such as Harvard Business Review, The Wall Street Journal, Time Magazine, HuffingtonPost and more
업무 기반 혁신
업무 기반 혁신은 과거 데이터로 상관관계를 찾는 기존 모형을, 왜 그 일을 하는지에 대한 이유를 심층 분석하는 통찰력으로 대체합니다. 회사는 직원들이 수행하고자 힘쓰는 업무를 파악함으로써 그러한 업무 수행을 지원하도록 더 나은 제품과 서비스 및 관계를 체계적으로 설계할 수 있습니다.
성장을 추구하는 여정과 CEO의 원동력
성장과 혁신을 원한다면 매출 관리가 아니라 고객 창출에 집중하십시오.
모든 혁신 결정을 내릴 때 데이터에 좌우될 필요는 없습니다.
Revealing innovation insights requires small, not big, data.