시니어 파트너, 디자인
Little surprise that Rodney is a senior lecturer and guest critic at two of the foremost university design programs in the world.
In 25+ years at Lippincott, while leading initiatives for Dell, IBM, Johnson Controls, Monotype, Nissan, Sprint, Visa and other iconic brands, Rodney has passionately advanced the art and science of design exploration with the integration of business strategy. He has written extensively on identity, experience and expression, and his brand renewal of Southwest Airlines was one of the most awarded programs in recent history.
- How long have you been at Lippincott?
- Which projects have been the most meaningful to you and why?
Southwest Airlines was definitely a career high. I was shown tremendous trust and support by everyone at Southwest, especially the leadership team. Monotype’s Pencil to Pixel exhibit is also a favorite. The chance to develop an exhibit focused purely on typography was a rare treat. And finally, producing a book compilation of Lippincott Sense Magazines, going back to the first issue in 1956, gave me the opportunity to pay homage to the incredible legacy of our firm.
- Being a Lippincott’er means:
Not resting till everyone on the team loves the work.
- If you weren’t in this profession, what would you be?
As a kid I dreamed of becoming a National Geographic photographer. Then I discovered graphic design.
- What’s your happy place?
Anytime I’m on a surfboard.
- What’s your favorite place you've traveled to?
Going back to New Zealand is still my favorite. Even after more than 25 years in the United States, the landscape still feels like home.
M.F.A. Graphic Design, Yale University
B.F.A. Graphic Design, University of Canterbury
Designer, Peter Haythornthwaite Design
Senior Lecturer, UArts, Philadelphia
지난 70년간 디자인의 역사를 이어온 Lippincott은 디자인을 실체적으로 구현하는 것이 디자인을 생각해내는 것만큼이나 중요하다는 사실을 알게 되었습니다. 브랜드 전략을 아름다우면서 간결하고 의미 있는 디자인으로 정교하게 표현하기까지, Lippincott은 디자인 자체의 철학과 원칙을 설계합니다.
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