New York
Rick Wise
CEO
At the helm of the firm, Rick oversees the Lippincott business while advising clients on their growth challenges.
Rick frequently speaks on brand and customer-centered marketing strategy and has written for Harvard Business Review, The Wall Street Journal, Fast Company and Advertising Age. He is the co-author of the book “How to Grow When Markets Don’t,” board member of long-time Lippincott non-profit partner Creative Art Works, and serves on Oliver Wyman Group’s Executive Management Committee. Perhaps lesser known is his passion for reading and music (you’d never guess who he wants to trade places with for a day).
- When did you decide you wanted to be in this business? 그 이유는 무엇일까요?
Fourteen years ago when I partnered with Lippincott on a joint project and loved the breadth of what they were doing.
- For you, what makes Lippincott a special place to work?
The incredible mix of people coming together in new and inventive ways to push the boundaries of what we do for clients.
- What is a little-known fact about Lippincott?
We designed the wardroom for the first nuclear submarine, the USS Nautilus, which you can still visit and tour in Groton, Connecticut.
When my daughter was four, she used to tell me, ‘Never say never, because you never know.’
- Which projects have been the most meaningful to you and why?
Walmart, for the great team we assembled and the broad transformation we achieved. And Creative Art Works, for how the whole firm has committed to making such an important difference in the community through art and design.
- Who has influenced you most in your career? 어떻게 하면 가능할까요?
Probably the two founders of CDI, Dave Morrison and Adrian Slywotzky, who taught me management and creative thinking, respectively.
- Who would you change places with for a day?
David Chang or Deadmau5.
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교육
M.B.A., The Wharton School, University of Pennsylvania
B.A. Economics, University of PennsylvaniaWork Experience
Head of Strategy Practice, Oliver Wyman
Partner, CDICareer Achievements
Author of “How to Grow When Markets Don’t” (Business Plus)
Connect
LinkedIn
인사이트
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The Happiness Halo
고객의 이성에 호소하면 하루 동안 고객을 얻을 수 있습니다. 고객의 감성에 호소하면 평생 고객을 얻을 수 있습니다.
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인간의 시대로
인간 중심 시대의 핵심은 신뢰추구가 사람뿐만 아니라 조직과 브랜드로 확대되어야 한다는 점을 깨닫는 것입니다. 신뢰를 얻고자 한다면,자신만의 생각을 일방적으로 고집해서는 안될 것입니다.
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Experience Innovation
오늘날 가장 혁신적인 최고의 브랜드들이경쟁사와 차별화하고 유관성을 이어가기 위해 어떠한 노력을 기울이고 있을까요? 이들은 고객 경험에 주목하고 있습니다.
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The Way to M&A Success
When used not just for marketing but as a touchstone for setting the integration agenda, brand can be the key to uniting stakeholders and accelerating success.
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