시니어 파트너, 브랜드 전략 디렉터
As the leader of Lippincott’s brand strategy practice, Michael brings the rigor and analytical discipline of classic business consulting to the firm’s storied design legacy.
His knowledge of brands is built on 25 years of strategic engagements with category leaders in finance, retail, B2B and more. When he’s not guiding the world’s biggest brands, you can find him on a morning run or at Fenway Park cheering on the Red Sox.
- For you, what makes Lippincott a special place to work?
Lippincott has a passion for bringing together a diverse set of skills and perspectives to solve client problems. There is a humility within the firm that our best work comes from bringing diverse skills and perspectives together — no one person is the master of all that we do.
- Which projects have been the most meaningful to you?
For me, it has to be the projects where our brand work has served as a catalyst for meaningful change in an organization, whether that be through M&A, creating new brands or repositioning old companies to drive real change in how people engage with them.
- If you weren’t in this profession, what would you be?
I would like to say professional golfer, but unfortunately I wouldn’t make a living with my game! More likely an economics teacher.
- What’s your happy place?
Cape Cod in the summer.
- What gets you out of bed in the morning?
My alarm. :)
M.B.A., Sloan School of Management, Massachusetts Institute of Technology
B.S., Economics, The Wharton School, University of Pennsylvania
Principal, Oliver Wyman
Analyst, National Economic Research Associates
Michael has been featured in numerous global publications and as a speaker at conferences throughout the US
The Way to M&A Success
When used not just for marketing but as a touchstone for setting the integration agenda, brand can be the key to uniting stakeholders and accelerating success.
From Spin-Off to Independent Success
When two companies part ways, brand bridges the gaps on both sides. Learn how to excite employees, energize leaders and accelerate the success of newly independent companies.
The Missing Multiplier
소비자로서 우리 모두는 특정 브랜드에 대해 느끼는 정서적 유대감의 영향력을 체감하고 있습니다. 기업이 이러한 정서적 연결을 측정하고 투자하는 것은 어쩌면 당연한 일이 아닐까요?