파트너, 브랜드 전략
With a degree in studio art, Helen used to say that she wrote artist statements for corporations.
Now? “Almost a decade later, this still rings true. I get to develop strategies that communicate both the tangible and the intangible, articulating what a brand brings, means and feels like to its audiences."
- For you, what makes Lippincott a special place to work?
All the lovely people who are creative inspirations, strategy powerhouses and innovative collaborators here. They are also my travel advisors, mommy role models and rock climbing partners.
- Which projects have been the most meaningful to you and why?
Projects with impactful intersections are the most meaningful (and most fun!) to me because they let ideas collide in new and interesting ways—whether it's bringing two brands together in a merger, connecting corporate values with social impact, or collaborating with client and internal teams to optimize an important, complex customer touchpoint.
Projects with impactful intersections are the most meaningful (and most fun!) to me.
- Where do you find your inspiration or source of creativity?
In the unusual expressions of universal ideas, ordinary objects and everyday routines.
- Have you made any significant left turns, u-turns or corkscrews in life?
I’ve had my share of hopping around. Growing up in Hong Kong and Australia. Studying by the cliffs in Wales and the granite of New Hampshire. Serving clients in Trinidad and Tobago and Singapore. I’m always eager for the next adventure!
B.A. Studio art and Government, Dartmouth College