Chief Marketing Officer
With a fusion of creativity and business acumen, Heather serves as a trusted advisor to top clients across industries while acting as steward for Lippincott’s own brand.
From building Lippincott's integrated marketing team from the ground up and elevating its profile through innovative campaigns to leading the company’s global business development efforts, Heather wears a variety of critical hats at Lippincott. She has a passion for igniting brands, inspiring teams and driving growth.
- In your own words, what do you do at Lippincott?
I do for Lippincott what we do for our clients — build our brand, nurture our teams, shape our culture and help position our organization for future success.
- For you, what makes Lippincott a special place to work?
We have such a rich history and get to do amazing work for amazing clients. No matter where in the world you are, you are likely going to interact with one of the brands we created or one of the experiences we designed. But like any place, it’s all about the people. I’m continually impressed by how smart, strategic, creative and multi-talented our people are. They inspire me every day and push me to be better.
- Which projects have been the most meaningful to you and why?
When a group of designers, writers, strategists, illustrators, architects, marketers and technologists get around a table to solve a problem together, it’s magic. From the “Like Me” exhibition to bringing happiness (and puppies) to SXSW, to launching thought leadership that gets people thinking differently about an important issue, these are things that have helped us make a mark in the world and create experiences that are uniquely Lippincott.
Words can be empty promises. A strong brand goes beyond messaging to guide real actions, behaviors and ways of being.
- What gets you out of bed in the morning?
My two boys and my unanswered emails.
- Since you began your career, what’s changed the least about the industry?
No matter how much technology continues to change the game, we’re still a relationship business.
- What’s your happy place?
Dancing (preferably at a Strokes concert).
B.A. English, Northwestern University
VP Marketing North America, Kantar Millward Brown
Sr Conference Producer, Institute of International Research
Marketing and Communications Manager, Elias Arts
Editorial Assistant, Gail Sheehy
Co-Chair of AIGA Women Lead Initiative
Customer of the Future
전세계적으로 업계 전반에서 일어나고 있는 변화와 혼란은 비즈니스의 미래에 근본적인 영향을 미칠 수 있는 새로운 질문들로 이어졌습니다. 이에 대응하여 우리 앞에 펼쳐진 변화에 대한 구체적인 모습을 분석할 수 있는 광범위한 연구를 실시했습니다. 미래 동향 연구에 동참해보십시오.
Welcome to the Human Era
인간 중심 시대의 핵심은 신뢰추구가 사람뿐만 아니라 조직과 브랜드로 확대되어야 한다는 점을 깨닫는 것입니다. 신뢰를 얻고자 한다면,자신만의 생각을 일방적으로 고집해서는 안될 것입니다.