New York
Dan Clay
파트너, 혁신


This philosopher-turned-business consultant is a driving force in Lippincott’s innovation practice.
Blending his background in consumer psychology and business innovation, Dan wears dual hats — advising the world’s biggest businesses on how the world is changing, and grounding their innovations in enduring human truths. Dan gets his inspiration from reimagining a better world for consumers and has created new platforms for designing emotionally connected brands and understanding future consumer behavior.
- For you, what makes Lippincott a special place to work?
The dual capabilities of a management consulting firm and a design agency. We can develop a rigorous business plan and then bring it to life beautifully.
- What is a little-known fact about Lippincott?
We named Sprite.
- Which projects have been the most meaningful to you and why?
My favorite projects (and I’m grateful that there have been so many of them!) are those where I’m playing an integral role in helping an iconic, important company reposition itself for the future. Whether it’s developing a new brand for Walmart or eBay or developing a whole new business design for a financial services or health care client, I get a lot of satisfaction from helping companies understand where customers are headed and redefine themselves accordingly.
- Being a Lippincott’er means:
Having high standards of excellence and high expectations for impact.
- What’s your happy place?
On a couch by the window with a book.
-
교육
M.B.A., Wharton, University of Pennsylvania
B.S. Philosophy, Northwestern UniversityWork Experience
Consultant, Corporate Executive Board
Career Achievements
Past speaking engagements include Fast Company Innovation Festival, eBay Brand Summit and Florida Governor’s Conference on Tourism
Connect
LinkedIn
인사이트
-
Customer of the Future
전세계적으로 업계 전반에서 일어나고 있는 변화와 혼란은 비즈니스의 미래에 근본적인 영향을 미칠 수 있는 새로운 질문들로 이어졌습니다. 이에 대응하여 우리 앞에 펼쳐진 변화에 대한 구체적인 모습을 분석할 수 있는 광범위한 연구를 실시했습니다. 미래 동향 연구에 동참해보십시오.
-
The Happiness Halo
고객의 이성에 호소하면 하루 동안 고객을 얻을 수 있습니다. 고객의 감성에 호소하면 평생 고객을 얻을 수 있습니다.
-
-
브랜드 vs. 인공지능(AI)
업계를 완전히 재편성하고 시장을 장악하는 "Disruptive technology"가 브랜드와의 영속적인 유대감을 흔들 수는 있지만, 와해시킬 수는 없습니다.
-
현대 소매점이 미래 고객의 쇼핑 환경으로 적합하지 않은 이유
소매업체는 미래 고객이 추구하는 신속함, 맞춤형 서비스 및 기타 수많은 기술과 사회적 변화에 대한 기대치를 어떻게 충족할 수 있을까요?