솔루션
The world is turning to fewer, stronger brands that provide real meaning for their audiences. At Lippincott, we call these Go-to Brands. Regardless of where you’re starting from, we’d love to help you get there.
With experience across brands in every imaginable sector, we help clients create real meaning for their customers and reach their full potential.
믿고 찾는 브랜드
500여 브랜드에 관한 전 세계 대상 연구에 따르면, 믿고 찾는 브랜드들은 힘든 시기에 브랜드 퍼포먼스와 극복력을 발휘하는 핵심 동인이 무엇인지 말해줍니다. 이기는 브랜드 구축을 위한 새로운 기준을 살펴보십시오.
Brand Aperture
If Go-to Brands work differently and are created and managed differently, then we’ve got to change how we measure them, too. That’s why we created Brand Aperture® — a suite of intuitive tools specifically tailored to the task of building and sustaining Go-to Brands.