Building a bank for the next generation of investors with Morgan Stanley

Morgan Stanley

Building a bank for the next generation of investors with Morgan Stanley

With

Play 'Icons in the making'
Building a bank for the next generation of investors with Morgan Stanley

How do you transform an 87-year-old financial institution into a modern brand? Through grit and vision—both which come to life in Morgan Stanley’s new, buzz-worthy campaign. At the helm of this evolution is Alice Milligan, Chief Marketing Officer of Morgan Stanley. Not just a believer in the vision, she embodies it: she’s paved her own path from a young age, putting herself through undergraduate and graduate school while working a full-time job. In this powerful conversation, Alice shares how she’s challenging what it means to be a modern bank while staying authentic to the brand, how she engages employees to be the brand’s best advocates, why you should own what makes you different, and more.

CMO of Morgan Stanley in conversation with CMO of Lippincott
Campaign with "Old School Grit, New World Ideas" slogan
Morgan Stanley logo on screens

“Morgan Stanley has an amazing culture. It’s a culture of collaboration. It’s a culture that values diversity in different ideas. And that came through, as we talked to the team.”

Alice Milligan
Morgan Stanley
Powered by Translations.com GlobalLink Web SoftwarePowered by GlobalLink Web