London
Lee Coomber
시니어 파트너, 크리에이티브 디렉터(EMEA)
Lee’s body of work is among the most highly decorated in the international design community.
His clients have included GE, PWC, IKEA and Unilever (Lee is the designer behind the famous U icon). The combination of his classical training in theatre and graphic design coupled with his insightful business approach has earned Lee a reputation as an innovator and a problem solver. Fun fact: Lee is a qualified NHS mindfulness cognitive behavioral therapist, which can only be a good thing when you lead a team of creative consultants.
- What is a little-known fact about Lippincott?
In the UK, all Coca-Cola ads carry the words “Copyright Coca-Cola Lippincott ribbon.”
- Since you began your career, what’s changed the least about the industry?
Ideas are still the most precious ingredient.
- Have you made any significant corkscrews in life?
Looking back, it was dyslexia that put me on the path to pictures, and near-death from pneumonia that made me realize life. It’s fascinating how weaknesses often end up being the most significant life turning points.
Creativity is like love — it needs spreading, nurturing and celebrating.
- Do you have a mantra or a favorite quote?
Enjoy life and all it has to offer. That actually is my mantra — it’s much harder to live by than it might look at first sight.
- What is your favorite artist?
Philosopher Alan Watts, who said, “Imagine if you could do anything, be everywhere, for eternity. What would you most want? A surprise of course.”
- Do you have any inventions rolling around in your head?
Loads, but hey — I make a living out of this sort of stuff. They’re not for giving away.
- What’s your favorite ambient sound?
A long gravel drive.
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교육
B.A. Graphic Design (Honors), London College of Printing
Foundation, University of Arts London, Wimbledon School of ArtWork Experience
Creative Director, Wolff Olins
Creative Director, Addison
Designer, Pan Picador수상 실적
D&AD
Design EffectivenessCareer Achievements
Qualified, NHS Mindfulness Cognitive Behavioural Therapist
Connect
LinkedIn
인사이트
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Design Doing
지난 70년간 디자인의 역사를 이어온 Lippincott은 디자인을 실체적으로 구현하는 것이 디자인을 생각해내는 것만큼이나 중요하다는 사실을 알게 되었습니다. 브랜드 전략을 아름다우면서 간결하고 의미 있는 디자인으로 정교하게 표현하기까지, Lippincott은 디자인 자체의 철학과 원칙을 설계합니다.
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