시니어 파트너, 브랜드 전략
With over 20 years of consulting experience, David ultimately helps companies connect their authentic truth to what matters most to customers.
Leading strategists, designers, innovators and change agents, he delivers measurably improved business results
- For you, what makes Lippincott a special place to work?
Fabulous people doing inspiring work.
- What’s your favorite place you’ve traveled to?
A small village called Winster in the beautiful surrounds of the Lake District in the UK.
I balance IQ with EQ and recognize that the best of strategies need to be applied pragmatically within complex organizations.
- What’s changed the least about the industry over the course of your career?
Great brands always have an authentic and uncompromising purpose for how they are moving the world forward.
- Which projects have been the most meaningful to you and why?
In 2013 my daughter was diagnosed with a brain tumor. My family and I experienced first hand the exhausting battle to come out the other side while some around us haven't been so lucky. I found a chance to give back by helping refresh the identity and messaging for Bear Necessities, a pediatric cancer charity that helps kids rediscover their childhood while they discover a cure for cancer. With only four percent of government medical research funding dedicated to Childrens’ cancer care, the work of Bear Necessities and other charities is essential.
Cambridge University - M.A. and MPhil
Kellogg School of Management at Northwestern - MBA
David is frequently published in key industry media such as CMO.com and the Economist Group
단순한 메시지가 아닌, 변화
마케팅예산의 일부를 사내 조직문화를 위해 투자할 경우, 미디어에 투자할 때보다 더 큰 투자 수익률을 얻을 수 있습니다.
Five trends the next generation of CMOs need to master
The five trends every CMO should master to stay relevant