Creative consultancy Lippincott appoints Brendán Murphy to role of Executive Global Creative Director

New York, New York (2023년 4월 12일) – Lippincott, the global creative consultancy behind some of the world’s most iconic brands, has announced today the appointment of Brendán Murphy to the role of Executive Global Creative Director. With over 30 years of experience leading design programs for brands across industries and around the world, Murphy’s ascension to the role of Global Creative Director marks a new chapter in an already incredible career. 

A native of Dublin, Ireland, Murphy’s brand work is a staple of everyday consumer life. He’s led visual and verbal identity programs for brands such as Aer Lingus, BD, DuPont, NYC Pride, Liberty Mutual, Morgan Stanley, Memorial Sloan Kettering, Samsung, Toys “R” Us and more. As a vital part of the fabric at Lippincott for over two decades, he’s been a mentor to cross-disciplinary teams, a trusted advisor to clients at critical moments of transformation and an innovator, helping expand the firm’s capabilities into brand voice, brand campaigns and beyond. An immigrant himself, Murphy is a fervent champion for inclusion and diversity; along with leading Lippincott’s partnership with NYC Pride, he designed the globally adopted universal access symbol for the sight, hearing and physically impaired. 

“Brendán’s an incredible designer, storyteller, and mentor, partnering with our clients to create compelling, emotionally resonant brand programs,” said Rick Wise, CEO. “What it means to be a brand today is evolving, and I couldn’t imagine a better leader to take the reins of our design program and help clients navigate our changing world.” 

Murphy’s appointment coincides with key shifts in the world of brand identity. As the worlds of brand, culture, and marketing grow ever closer, there’s an evolving need for brands to be more creative, dynamic, diverse, and rooted in truth. As Global Creative Director, Murphy’s remit will be to work across Lippincott’s global teams to create breakthrough brand programs and empower clients to execute on them in a world of hyper-proliferation and immediacy. 

“Lippincott is an incredible culture of creativity rooted in smart business strategy,” said Murphy. “It’s a wonderful community that teaches, pushes, and supports one another and our clients to stay ambitious and bold. I look forward to working with our teams, and clients, to build the next generation of talent and brands.” 

Outside of work, Brendan has a passion for writing and illustration. He’s the author and illustrator of Ready for School, Murphy?, a children’s book published by Disney.

About Lippincott 

Lippincott is a global creative consultancy. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. 1943년 설립 이래 세계에서 가장 유명한 브랜드 및 고객 경험 컨설팅을 다수 담당하며 선도적인 기업 입지를 이어 왔습니다. To help our clients grow, we focus on six primary areas: brand, innovation, design, experience, marketing and activation. Lippincott의 고객사로는 Coca-Cola, Samsung, Starbucks, Delta 등이 있으며, 브랜드가 성장하도록 지원하면서, 고객의 삶에 더욱 의미 있는 가치를 부여합니다. Oliver Wyman의 브랜드 및 혁신 전문가팀으로서 해당 업종, 각종 리스크, 운영상의 전문성을 통합하여 엔드투엔드 솔루션을 제공합니다. 고객사가 새로운 기회를 포착해 더 나은 미래로 나아가도록 함께 하겠습니다.