With a career spent founding and leading disruptive digital-first agencies, Ajello will spearhead how the firm works with brands on the next horizon of digital to drive true transformation.
NEW YORK (2021년 10월 6일) – Lippincott, a global creative consultancy, announced today that Tom Ajello has joined the firm as Senior Partner and digital team leader, based in its New York office.
For Lippincott’s clients, Ajello will champion the idea that digital isn’t an emerging technology, department, or role. It’s a way of thinking, doing business and engaging in culture—embedded throughout the experience and owned by every employee and brand ambassador, from intern to CMO.
“When it comes to brand and innovation, we need to be fast culture experts. We need to be growth hackers. We can’t only be expressive with digital tools; we need to be students of the new model for building brands.” Ajello said.
Ajello continued: “I was attracted to Lippincott because it isn’t just a company helping clients embrace transformation – it’s undergoing transformation itself. Lippincott’s Go-to Brands model is rooted in what’s next and how brands can grow and stay relevant. After over 75 years, they understand the importance of uniting people, processes and products to help brands do just that.”
Ajello has over 20 years of experience at the intersection of brands and culture, with expertise across digital strategy, product design, creative concept development and more. Most recently, he was Chief Creative & Digital Officer at Vivaldi, which he joined after co-founding Makeable. Prior to that, he helped build POKE, which became one of the most WEBBY-awarded agencies in the world during his tenure.
Past projects include the critically acclaimed “I Went to MoMA and…” experience, digital experience strategy for Togo / Thor Industries, AI mechanics for Viacom / Nickelodeon the creation and launch of Bud Light Seltzer, as well as rebranding Current Bank. He has been an advisor to start-ups and a regular presenter on using culture and creativity to drive impact. CES and MoMA have featured his work, and Creativity Magazine has added his name to their prestigious top 30 Under 30 list.
Rick Wise, CEO, said: “Tom has spent most of his career at disruptive creative agencies blending the needs of strategy, digital and the customer in parallel. We’re thrilled he has joined Lippincott, not only to bring best-in-class digital thinking to our work, but to drive continuous innovation across the brand experiences we design for clients.”
For more information on Lippincott, please visit www.lippincott.com.
Lippincott is a global creative consultancy. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. 1943년 설립 이래 세계에서 가장 유명한 브랜드 및 고객 경험 컨설팅을 다수 담당하며 선도적인 기업 입지를 이어 왔습니다. To help our clients grow, we focus on six primary areas: brand, innovation, design, experience, marketing and activation. Lippincott의 고객사로는 Coca-Cola, Samsung, Starbucks, Delta 등이 있으며, 브랜드가 성장하도록 지원하면서, 고객의 삶에 더욱 의미 있는 가치를 부여합니다. Oliver Wyman의 브랜드 및 혁신 전문가팀으로서 해당 업종, 각종 리스크, 운영상의 전문성을 통합하여 엔드투엔드 솔루션을 제공합니다. 고객사가 새로운 기회를 포착해 더 나은 미래로 나아가도록 함께 하겠습니다.