인사이트

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Looking beyond NPS: Three steps to build customer loyalty

by David Mayer

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The rise of brand partnership in physical retail

by David Mayer

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How reputational risk is a strategic risk

by David Mayer

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What healthcare’s Go-to-Brands have in common

by Allen Gove, David Pianin and Howard Lapsley

Sense Perspective

브랜드 보이스 찾기

Sense Perspective

Brand Aperture™

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The world’s changed, have you?

by David Mayer

Sense Perspective

믿고 찾는 브랜드

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The rise of clickbait brands

by David Stein & Dan Clay

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A leader’s handbook to brand-led M&A success

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브랜드의 진화

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Linking your marketing technology with your brand strategy

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Five trends the next generation of CMOs need to master

by David Mayer & John Marshall

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아름다운 오프사이트

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Why we’re all doing digital wrong

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The new CMO agenda

by John Marshall

Sense Perspective

Enter the Catalyst

Sense Perspective

The Missing Multiplier

Sense Perspective

Experience Innovation

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무조건 디지털화하지 마세요. 인간답게 만드세요

John Marshall 및 Dan Clay

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A strong brand culture starts with the CMO

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Getting the most out of design thinking

Rick Wise

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Getting more personal in a less personal world

by John Marshall

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Investing in emotional bonds to find the missing multiplier